If You Fail To Plan, You Plan To Fail: Developing A Social Media Strategy

Facebook? Twitter? LinkedIn? Blogging? Ning? Meetup? In this workshop, participants will find out how to pick and choose from these and other social media tools to make sure they’re reaching the right audiences and not wasting resources. Participants will learn what questions to ask and how to create a social media plan based on their organization’s strategic goals. We’ll review some of the most common social media tools together and look at successful examples. Participants will identify common social media goals for nonprofits, talk about resource constraints, and set out on the path to creating their own customized social media strategy.

Attendees Will Walk Away With:
• Questionnaire for a social media plan of their own
• A list of social media planning resources
• Case studies of nonprofits using social media strategically

Archana Sridhar – Associate Director, Hennick Centre for Business and Law, York University

Archana is Associate Director of the Hennick Centre for Business and Law at York University and Co-Founder of the South Asian Philanthropy Project. She received her JD from Harvard Law School and has worked as a tax attorney, grant writer and university administrator. She also serves on the editorial board of The Philanthropist.