Integrate and GROW

Presented by Advocacy Online in Partnership with Net Change Week 2010

Do you integrate your online activity and build supporter profiles?

If you are not already profiling your supporters, you could be missing opportunities for increasing engagement in both advocacy and fundraising. Studies consistently show that activists are usually an organization’s most enthusiastic donors.

Please join Advocacy Online for insightful presentations on best practice for integrating online campaigns and engagement. This session will cover specific conversion strategies (advocacy to fundraising) and help you segment your supporter list.

Misty Meeks of WSPA Canada, an online communications expert, will be on hand to present data on how integration has worked for them. There will also be a presentation by Graham Covington, President of Advocacy Online, of data from a recent study by Peta France.

This event is free of charge, but registration is required as space is limited, please click here to register.

Presenter Bios:

Misty Meeks, Online Communications Manager, World Society for the Protection of Animals

Misty joined WSPA Canada in 2007 from a background in advertising and digital marketing. She manages WSPA Canada’s digital portfolio which includes fundraising, advocacy and awareness building. Misty also leads social media development on an international level. She’s developed and implemented digital strategies, has hands-on experience and has achieved real and measurable results for the organizations she’s worked for.

Graham Covington, Managing Director, Advocacy Online

Graham is the founder and Managing Director of Advocacy Online, which is today a leading provider of eCampaigning and eFundraising software in several countries. He has led the company over the past 10 years taking responsibility for new product development, marketing, and strategic planning. The company processed over 3 million online actions taken by supporters of over 150 organisations in 2009.